The You Matter line arises from the moment of relaxation we experience when putting on makeup, the self-love we feel when applying each product and the care we dedicate to the entire process.
Inspired by renewed confidence during our makeup routine, we take on the world with an empowered attitude.
The You Matter eye primer forms an adhesive film that helps the pigment in our pressed shadows adhere to the eyelid, preventing creases from forming over hours.
In addition, its creamy texture makes it easy to apply, whether on the entire eyelid or in specific areas of the eye.