Williams founded MABELLINE in 1915, the brand’s name comes from his sister Maybel. He started selling a product that darkened the eyelash color, which was promoted and sent by post. Soon that eyelash mask was so successful that women asked for it in pharmacies.
Back in the 30’s Williams expanded his product range to eye shadows and eyeliners, which were sold in pharmacies. In the 60’s he launched his most innovative product, the waterproof mask. In the 70’s, thanks to the Plough group he presented the face makeup, lipstick and nail polish and he presented "Great Lash" the star of the brand which today remains as worldwide top seller.
It really increases volume but leaves lashes looking heavy and unnatural, they completely lose their flexibility. In my case, it left a lot of clumps and doesn’t separate the lashes like others. Residues also fall on the skin during use. Maybe it’s good for those with short eyelashes.
R
Renate
best mascara among the cheap
wonderful volume, length and durability
M
Marisa
I loved!
It’s excellent, I recommend using it. I notice that the contour lasts even longer than the lipstick.
M
Mariela
I thought it was better
I bought the tone wrong and it was not what I expected, I still gave it a 3